Wycliff

Wycliff’s staff translate the Bible into new languages all over the world. Although the Bible is by far the most widely available book in the greatest number of languages, linguists still have over 1,000 languages to cover. The new slogan “Literally starting afresh” captures what this work truly means for people: in many cases, Wycliff is the first organisation to document a language as such, thereby connecting it to global educational resources. The new logo, featuring the distinctive “W-icon”, conveys a sense of partnership whilst also symbolising a thirst for knowledge and the deep passion with which the team approaches its work. The visual identity subtly incorporates elements of knowledge transfer: the colours “chalkboard green” and “highlighter yellow”, along with the swirling letters, collectively convey a “stimulating atmosphere of learning and teaching”.