Waypointer

A dream of a project: two long-standing partners have a brilliant idea; they want to inspire young people to take on some form of responsibility in the future. In companies, organisations, churches, etc. To this end, they offer a sophisticated mentoring programme. They came to us with this plan. Starting ‘on the drawing board’, so to speak, we first developed the brand personality, which we depicted using our Brand Diamond model: with core values and the brand purpose, and based on this, the (in our opinion, extremely cool) name ‘Waypointer’. The logo itself features distinctive waypoints, whilst the corporate identity plays with stylised topographical maps, constantly creating signals that make you want to venture into uncharted territory.