An initiative from
Stuttgarter Versicherung
initiative is challenging common misconceptions
Women in Germany do not have adequate financial security. One in three is at risk of poverty in old age. There are many reasons for this: lower earnings, smaller pensions, fewer assets, and insufficient personal provision for old age. Traditional gender roles and prejudices mean that women have little confidence in their own abilities, particularly when it comes to money.
Stuttgarter Versicherung wants to encourage women to take a proactive approach to financial planning. Our task was to develop a compelling storyline that would enable the predominantly male advisors (!) to give their female clients a decisive “nudge” to take charge of their financial security.
Under the strategic guiding principle “Defeat the voices in your head”, we developed and produced two thought-provoking films for each of two campaign phases (2023 and 2024), which advisors can use to initiate conversations and raise awareness among their female clients. Further sales and information materials were created based on these.
- Our mission
- Target audience analysis and persona development
- Development of the strategic guiding principle
- Creative execution: Film concept and production
- Design and production of all information materials
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Our clients value our combination of strategic vision and creative flair. Because together, we create truly memorable brand experiences. Shall we get started?