Stihl Employer Branding

Many companies’ career marketing campaigns are reminiscent of a land of milk and honey: the perfect work-life balance, maximum flexibility, unlimited career prospects. One buzzword follows another. One claim follows another. Everything is polished to perfection.

At STIHL, we take a different approach. We show everyday working life as people actually experience it. In the form of objective reports. But how do reports become objective – in other words, not ‘polished’? The answer: by having someone else write them: portraits researched, interviewed and written by editors from the business magazine brand eins Wissen.

The employee portraits form the core content of the campaign website. Beyond that, they fill an entire print magazine, appear in the form of images and quotes on posters, at the trade fair stand and on roll-ups, and provide content for Facebook, LinkedIn, XING and the like. And even more importantly: they are a credible answer to WHY STIHL.