Volksbank Stuttgart

“How can we reach our young target groups much more effectively than before?” That was the key question facing the team at Volksbank Stuttgart. “Space One” is the name of the new interactive experience we developed together. Young people can look forward to their own current account, cool events, lots of exciting content about money and finance, and plenty of benefits. And there are dedicated, young advisers who are there solely for the MoneyFriends and speak their language. At Space One, the focus – both visually and in terms of content – is on three age groups: illustrations are used for children. For teenagers, trendy slang is just the ticket. And we engage young adults with images and text that address their specific questions about their personal future. The result is a fresh, eye-catching look and tangible added value for the young target group. And a youthful visual and linguistic style that we’ve incorporated into a website, numerous posters and mailings, and an S-Bahn train.