SCHUNK
“Together, collaboratively and as equals – if true innovation is to succeed, all experts must contribute their knowledge.” This key insight from SCHUNK’s extensive rebranding process has led the world’s leading company in the field of clamping, gripping and automation technology to completely realign its positioning. This new approach is epitomised by the new slogan: the previous ‘superlative claim’ has been replaced by the collaborative ‘Hand in Hand for tomorrow’.
We supported the extensive rebranding process and, based on the positioning and brand strategy, completely revamped the corporate design: “more accessible, more modern and therefore better equipped for the future” is the unanimous feedback.
The entire new brand identity conveys the corporate culture – improving together and thus helping to shape a positive future – to the target groups. The SCHUNK brand stands for partnership and simultaneously radiates confidence and innovative strength, thereby sustainably strengthening its competitive position.
- Our mission
- Rebranding/Corporate Identity Refresh: Revamp of the corporate identity
- Design and production of the key visual
- Claim development
- Aligning the brand tone with the new brand essence
- Concept and production of the promotional videos
- Brand campaign
- Multi-channel product campaigns
“A strong brand is crucial to success, particularly in the B2B sector. Before making investment decisions, there must be complete confidence in the future partner.”
Oliver Sommer, Head of Brand Strategy at Joussen Karliczek
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