Remstal Garden Show
Garden shows are nothing new. But the 2019 Remstal Garden Show was. It turned an entire region into a garden: in collaboration with 16 local authorities, stretching 80 kilometres, over 164 days. The approximately 530 million square metres of the Remstal were, in the truest sense of the word, transformed into an infinite garden that integrated the region’s landscape and which one could ‘experience infinitely’. And still can. The deliberate linguistic ambiguity in this slogan plays on ‘experiencing an infinite amount’ and ‘experiencing a piece of infinity’.
The concept of the ‘endless garden’ formed the core of the communication strategy. Over a period of four years, numerous promotional campaigns were orchestrated in the Remstal valley and the surrounding area based on this concept. These included the website, which went live a year before the garden show began. The aim of all these activities was to generate anticipation and turn interested parties into visitors.
During the year of the garden show itself, the brand presence was virtually omnipresent: Large-scale billboards and City-Light posters, a radio and a cinema advert, as well as various social media posts, invited people to visit the infinite garden. Added to this were over 10,000 events and exhibitions, flags, walls, signposts, information boards, vehicles and regional products. And on the new garden show benches, the infinity symbol was even carved in stone.
- Our mission
- Brand and communication strategy
- campaign
- Corporate identity
- Name development
- Text and imagery
- Illustration and film
- Web design & website
- Social media
- Print media
- Out of Home
The 2019 Remstal Garden Show is the first of its kind in Germany: 16 towns and parishes are moving away from the traditional concept of a garden show confined to a limited space and are showcasing the entire valley as a unique, authentic natural and living environment. This is fostering a new sense of pride in the local region, which is being sustainably strengthened through a range of initiatives and community involvement. For 164 days, but above all far beyond that.
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Our clients value our combination of strategic vision and creative flair. Because together, we create truly memorable brand experiences. Shall we get started?