Plansecur
The brand concept for Plansecur, a financial services company operating throughout Germany, is based on the corporate values defined in collaboration with the client and upheld for decades. The entire values-driven brand identity was developed ‘from within’ and now reflects the brand’s thinking and actions both emotionally and authentically: in the newly developed slogan ‘Because we value’, in the redesigned logo, and in the new visual and textual elements. Plansecur now shines through and through in its new look: from advertisements and brochures to the building branding of the service centre in Kassel and the website.
For the website, the aim was to present Plansecur’s values credibly, to create a simple navigation structure for the various target groups – private and corporate clients, as well as potential advisors – whilst at the same time meeting the needs of the advisors and the brand’s standards.
The result is a modern website that effortlessly strikes a balance between professional financial advice and an emotional appeal. Visitors navigate the site via large tiles, gaining information about the advisory services on offer and the company’s values. A striking feature is the imagery, which is given plenty of space and lends the site its atmosphere.
Plansecur’s unique offering is personalised, partnership-based advice. This is reflected not only in the text but also in the navigation: using a search function, prospective clients can find and select an advisor in their area. This advisor remains selected, allowing the user to contact them at any time. Naturally, the website is optimised for mobile devices.
- Our mission
- Brand and communication strategy
- campaign
- Corporate identity
- Logo design
- Text and imagery
- Illustration
- Photography and film
- Web design & website
- Social media
- Online marketing
- Editorial team
- Employer branding
- Print media
- Out of Home
Plansecur is a nationwide financial advisory firm committed to strict ethical principles. The firm is self-funded and provides advice independently of product providers. Clients appreciate that the firm’s advisers select the best and most suitable products from the range of options available on the highly complex financial market.
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