Paladin

For their innovative security concepts, the financial analysts at Paladin rely on meticulous craftsmanship. And on artificial intelligence. Always with the aim of making sound long-term decisions through greater knowledge. The new brand identity therefore combines modern and traditional elements: in the typography, the colour scheme and the graphic elements. In particular, the specially developed ‘engraved graphics’ in the style of Flemish masters depict contemporary motifs with the look of an old printing process. This blend of tradition and progress reflects Paladin’s working methods. And at the same time, it presents the company as authentic and distinctive.