LX Hausys
In 2021, LG Hausys became LX Hausys – this seemingly simple rebranding marks the start of a far-reaching transformation for the Korean manufacturer of building and architectural products, as the new company name, LX, must first be established as a brand on the international market. This stands in contrast to LX’s product brands, which are already well known to their target audiences.
Our task is to strengthen and raise the global profile of these four product brands. To this end, we have developed a new, powerful brand identity for all four brands, featuring a shared visual and linguistic identity: with significantly more emotion and with anchors for cross-channel storytelling.
Each product brand has its own specific characteristics – from its colour palette and brand imagery to its icons – but fits into a consistent design framework, thereby helping to create a clear, attractive image of the corporate brand.
- Our mission
- Development of a global brand identity with a comprehensive corporate design, including a colour palette, imagery and iconography for each product brand
- Development of a global visual identity featuring different key visuals for each product brand
- Development of the four global product brand claims
- Conceptualisation and production of four promotional and product videos
we do for
you?
Our clients value our combination of strategic vision and creative flair. Because together, we create truly memorable brand experiences. Shall we get started?