LG Hausys
HIMACS is a material used in high-end interior design which, thanks to its aesthetic appeal and versatility, captivates architects and design-conscious end customers worldwide. However, HIMACS is not the only material of its kind, and so LX’s constant aim is to gain market share and defend its successful market position. Consequently, for over 10 years our core task has been to keep the brand relevant, attractive and fresh, and to continually inspire new target groups for HIMACS.
When HIMACS first came to us as a ‘newcomer’, the core idea guiding all our communications was encapsulated in the phrase ‘The New Generation’. Having been successfully established for years, a new approach was needed that captured the essence of the brand in just a few words. ‘Because Quality Wins’ has since become the benchmark against which the product, its performance and, above all, our entire communications strategy are measured.
For over a decade, we have been developing the complete product and brand communication for HIMACS on behalf of LX: with Europe-wide print and online campaigns, we regularly support trade fairs and events, manage the web platform, develop content for social media channels and produce high-quality materials for daily customer engagement in the form of sales literature, documentation and instructions. “Because Quality Wins”.
- Our mission
- Brand and communication strategy
- campaign
- Corporate identity
- Brand name and logo development
- Text
- Photography and film
- Online marketing
- Editorial team
- Print media
we do for
you?
Our clients value our combination of strategic vision and creative flair. Because together, we create truly memorable brand experiences. Shall we get started?