Diakonie Stetten
There’s a shortage of skilled workers everywhere you look. There’s hardly a billboard that doesn’t say ‘We’re looking for new team members’. The care sector is one of the hardest hit by this staff shortage.
Simply placing a job advert is often no longer enough. You need to stand out clearly from the competition and get your message across via the right channels.
In a joint branding workshop, we developed Diakonie Stetten’s Employer Value Proposition (EVP) – essentially, the key benefit for employees. This gave rise to the ‘WE CARE’ recruitment campaign. Its core message is: ‘As one of the largest employers in the care sector in the Stuttgart region, we are committed to supporting your professional and personal development.’
The message is lent credibility by numerous testimonials and contributions from Diakonie Stetten staff, who explain how their employer supports their development.
With success: the campaign generated significant attention and led to a substantial increase in the number of applicants. Compared to the previous year, over 95 per cent more applications were received in the first quarter of 2024. There was an increase of around 35 per cent in the number of hires.
- Our mission
- Creative concept and campaign development
- Text and imagery
- Film and photography production
- Art Direction
- Social media posts
- Posters
- Employer branding
"The WE CARE campaign also has a significant impact internally. Staff identify with the messages and support the measures."
Thilo Bachmann, Head of Human Resources at Diakonie Stetten
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