Deutsche Bibelgesellschaft

As part of the new corporate identity for the Deutsche Bibelgesellschaft, we developed a new visual identity for its fundraising arm, Weltbibelhilfe. Soft, pastel-coloured illustrations that capture typical landscapes and architectural styles evoke the image of an idyllic world and encourage people to engage with the individual project countries. Upon closer inspection of the watercolour-like landscapes, the viewer then recognises the problems facing the respective region. In this way, potential donors are encouraged to support projects in a manner that is both subtle and effective.