The first step towards the
perfect match
So much for a career. Alex has been treading water professionally for years. That’s why the large billboard at the station immediately catches Alex’s eye. A company is looking for skilled workers. And look at that: the employer actively promotes its staff and supports them in their professional development.
There’s someone for everyone. What do you offer your ideal candidates as an employer?
A strong employer brand appeals to its target audience based on its unique employer value proposition and communicates specific values and benefits.
Make the most of your appeal
Is that a flutter in my heart? Alex scrolls through the website and finds herself increasingly fascinated by what the company stands for and what it offers its employees. Wow, a face-to-face meeting? Sure! Less than an hour later, she has an appointment from the HR manager in her inbox.
Go all out: paint a vivid picture of your company culture using as specific facts and examples as possible, so that you really capture people’s interest. It must then be quick and easy to get in touch, for example via a recruitment funnel, the contact form or by email.
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Employer branding is key to bringing your company culture to life and thereby attracting the best talent.
Employer branding: How to attract and retain qualified talent in the long term
Employer branding is a targeted marketing process for recruitment that builds your image as an attractive employer. The same principle applies here: you never get a second chance to make a first impression. And that’s where we come in: working with you, we identify your genuine benefits and communicate them effectively to your ideal candidates.
Why we take such a close look at our target audience
and the competition
How well do you know your ideal candidates? Of course, you have an idea of the technical skills and knowledge applicants need, and no doubt an idea of their interpersonal skills too. Employer branding takes a different perspective: what issues matter to your target group?
What does the candidate journey look like during their job search? And who else, apart from you, is competing for these skilled workers? What messages and promises are your competitors using to attract employees? Only by finding clear answers to these questions can we develop effective employer branding for you.
Effective recruitment marketing means communicating your messages with precision whilst standing out positively from the competition – even against the major players in the market.
Using so-called personas, we develop a very detailed picture of your target audience.
Those who respond to the wishes and needs of their target audience will win the race for the best talent.
Employer Value Proposition: Attracting
candidates with the right
selling points
The Employer Value Proposition is the promise an employer makes to its employees and candidates. It encompasses the key characteristics that define your employer brand – in other words, the positive aspects with which employees can identify. This is often where the greatest opportunities lie to stand out from the competition in the market and win over potential employees.
What exactly is it about? New employees can no longer be won over by money, holiday entitlement or a company pension scheme alone. And – sorry – even the fruit basket doesn’t really carry much weight. Alongside the benefits and perks your company offers, potential employees want to get to know the corporate culture. The Employer Value Proposition answers key questions in this regard: Does the company share the same values as the candidates?
How is collaboration put into practice? How are people supported in their personal development? Ensuring your employees feel at home and see meaning in what they do – that is what it’s all about when we work with you to develop your Employer Value Proposition.
Why employer branding is worth it for you
Job seekers are more likely to apply for a position if the company cultivates its employer brand.
of those surveyed believe it is important for an employer to position itself with a clear corporate philosophy.
of working people say that the company culture is one of the main reasons for staying with their current employer.
Effective communication:
We highlight your strengths
Once we’ve done the strategic groundwork, we’ll communicate your strengths to your ideal candidates. Thanks to our target audience analysis and candidate journey mapping, we have a clear idea of where and how we need to focus our efforts to achieve maximum success. Whether it’s an employer branding campaign or online recruitment: let’s discuss your options.
process
strategy
Proposition
campaign
Social Media
Attracting new staff
and strengthening staff retention
The best way to avoid painful dropouts during the probationary period is to ensure a consistent candidate experience – in other words, the way in which potential employees get to know and perceive your company. This includes all points of contact with your employer brand, whether on social media, your website or through personal interaction.
Does your company show genuine interest, or do applicants have to wait a long time for a reply by email? Does your corporate culture match the impressions you convey online? It is important that you always deliver on your promises in your recruitment marketing. Your employer branding campaign becomes particularly credible when, for example, employees have their say and become brand ambassadors.
From the first impression to the job interview: consistency is arguably the most important key to your employer branding strategy. We would be delighted to support you on your journey to attract the right employees.
Our clients value our combination of strategic vision and creative flair. Because together, we create truly memorable brand experiences. Shall we get started?
We’re ready and look forward to hearing from you for a free initial consultation.
Your contact person
Dietrich von Harsdorf
What makes us proud
We Think
BrandNew WebNew MobileNew SocialNew MediaNew DesignNew BrandNew PrintNew TextNew FilmNew EventNew PhotoNew BrandNew LifeNew PeopleNew ValuesNew
With You
Your employer branding agency in the Stuttgart area
We’re not just anywhere. We’re here – based in Schorndorf near Stuttgart for over 20 years, right in the heart of one of Europe’s most economically vibrant regions. Automotive suppliers, mechanical engineering, medical technology, logistics, skilled trades: we know the sectors where the skills shortage hits hardest. And we know how diverse the corporate cultures behind them are – and how different the people who fit into them are. That is precisely what makes the difference: employer branding that isn’t off-the-shelf, but stems from a genuine understanding of your company and your region. We combine strategic depth with creative power – and have been doing so for more than two decades. No guesswork, no cookie-cutter thinking. Instead, an employer brand that truly suits you and attracts the right people.
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