This is how we think at JoussenKarliczek

Team photo of the branding and advertising agency Joussen Karliczek

That’s how we think.

The way we think and what matters to us shapes our day-to-day lives. And it shapes the culture within the agency. Here’s what makes us tick:

We think

It always starts with thinking. Ideally, it’s bold. And fresh. But first and foremost, it’s thorough. “What exactly needs to be done?” – “What do we want to achieve?” – “What are the key considerations?” – “And: Who are we actually talking to?” Our philosophy is that good communication and good marketing require clear thinking, sound strategies and strong arguments.

“As a team, we regularly hone the tools in our toolbox – that way, we start every project with effective methods.”

Adrienne Bloksma, Strategy & Concept Development

“For us, AI isn’t just a buzzword, but part of our everyday work: we integrate AI where it creates real added value – as a tool, not an end in itself.”

Raphael Waldbüßer, Strategy & Concept Development

“I love being part of a team where strategy, creativity and execution really work together – and create an impact together.”

Vanessa Flaherty, Strategy & Concept Development

An employee of Joussen Karliczek is thinking

This calls for bright minds: a good mix of experience, curiosity and the drive to stay ahead. And a well-stocked toolbox of tried-and-tested and innovative methods that get the job done. We’ve got all of that in our portfolio.

Brand New

“Rethinking the brand” is something we really love doing. Equipping a new business model with a new brand identity, new design concepts, names and strategies is one of our favourite tasks. It unleashes a great deal of energy in all of us. With this energy, we have often opened up completely new avenues together with our clients.

“The brand is the linchpin in most companies. Once the key issues here have been resolved, it has a positive impact on almost everything.”

Thomas Joussen, Managing Partner

“We have a lot of people here who are absolutely passionate about branding. It’s great fun working together to help brands develop their identity.”

Oliver Sommer, Managing Partner

But even in other respects, we start with a clean slate. At JK, there are no ‘off-the-shelf solutions’ – we simply don’t have a ‘shelf’ for them. Unleashing new potential, finding new approaches and solutions – that’s in our DNA.

Joussen Karliczek Brainstorming Scribble

With you

Many agencies embrace the ‘FOR YOU’ spirit. That’s perfectly fine and often the right approach. We’ve realised that we live by the ‘WITH YOU’ ethos. We believe that the best results are achieved when the client and the agency work together as a team. When we meet on equal terms, strive to find the best solution, and use our combined expertise to crack even the toughest nuts.

Three people from JoussenKarliczek in a meeting

“Working together as equals is truly crucial. We and our partners must actively work towards this. But it’s well worth the effort!”

Dieter Haas, Client Service Director

“At JK, there’s a strong belief that truly great ideas always come from teamwork. This shapes our meetings – both internally and with our clients.”

Dietrich von Harsdorf, Managing Partner

Three people in the foyer of the Joussen Karliczek agency

There’s a lovely, rather unwieldy English word: ‘togetherness’. That sums up our approach. ‘Working together’ may be the harder path, but in the end we’re convinced that truly great things can only be achieved as a team.

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Want to work with us?

Our clients value our combination of strategic vision and creative flair. Because together, we create truly memorable brand experiences. Shall we get started?

+49 7181 60675-0

info@j-k.de