Here, our team blogs about current topics that interest, inspire and engage us.
19.03.2026
Why employer branding is worth it – and how to get it right
75 per cent of skilled workers are more likely to apply to companies with a clear employer brand. Those who aren’t visible lose out. What makes for good employer branding – and why a glossy image alone isn’t enough.
11.03.2026
Why we love stories – and forget facts
When was the last time a PowerPoint presentation made an impression on you? Probably never, because facts fade away. Stories, however, stick in the mind. Why emotional storytelling makes brands unforgettable – and why it only works if it’s genuine.
02.03.2026
Why many websites fail to realise their full potential
A website that nobody can find or uses is of no use. It takes more than just a stylish design. Follow these five steps to take your website to the next level.
26.02.2026
Micro-communities: The underestimated power of small groups
Reach can be bought. Relevance cannot. That’s why micro-communities focus on genuine connections rather than click counts. The result: stronger customer loyalty, organic growth and honest feedback. Does your brand have the potential?
19.02.2026
Is your website still legally compliant?
The Accessibility Enhancement Act has been in force since June 2025. Anyone who runs a website and fails to comply with the requirements risks a fine of up to €100,000. What needs to be done now – and why accessible design is worthwhile even without the law.
