WHEN NIGHT FALLS IN HI-MACS COUNTRY.
OUR IMAGE AD FOR LG HAUSYS.

Our new image ad for the HI-MACS® product, manufactured by our customer LG HAUSYS, is shot where everything begins: where the material itself originates. It documents the love and passion of LG HAUSYS employees for their work and the material and takes viewers on a 'journey of the mind.' The ad was shot in one night so that production could continue. Given that the temperature in the production plant during the shoot was around freezing point, watching the film nevertheless gives you a warm feeling. But that's what good advertising should be about, after all.