The HI-MACS® reference book.
A solid surface to inspire architects.
Korean giant LG produces HI-MACS®, a solid surface for architects and designers. So far so good. But what exactly makes this material disctinctive? And what kind of creative possibilities does HI-MACS® offer? What types of projects has the material been successfully used for in the past? These questions and more are answered impressively by the Reference Book: spectacular designs and timeless, upscale architecture by top designers like Zaha Hadid, Marc Newson and David Chipperfield provide page-by-page arguments in support of this possibility-rich material.
The brochure we developed, wrote and designed shows that the creative imagination knows no limits when working with HI-MACS®. But most importantly, it succeeds in making the demanding target group want to get its hands on this material.