B to B – The next generation.
The new international print campaign for LG Hausys.

Initially the underdog addressing an extremely sophisticated target group that is courted as otherwise only doctors are, today HI-MACS is firmly established in the relevant set of the best architects in Europe, and is physically present in increasingly spectacular works.

To achieve this required a great deal of visionary power, perseverance and campaigns that time again are not only well received but deliver results. In the form of requests, expressions of interest and, last but not least, generating business. That’s why our B2B campaigns for HI-MACS are not only informative, but above all else, they are different, emotional and inspiring.

That also applies to our new pan-European print campaign. That, by the way, can be seen in the entire „who’s who“ of international architecture trade magazines. Or – if you’re not an architect – right here.