Surprise Easter egg:
JoussenKarliczek becomes a bookmaker.
It all began last year with the question „What do you think about our idea for an Easter exhibition?“ from Schorndorf's pastors, who stood at our door one fine day. What then followed was initially to be expected. Within a few weeks we had developed an exhibition concept with graphics and text that would bring the actual origin and meaning of Easter to people - and specifically religious lay people - in an entertaining and simple manner.
Beyond the Easter holidays, chocolate bunnies and brightly painted eggs - although they obviously also have a role to play. The exhibition was an unadulterated Easter 'success story' but what happened next was anything but expected. An impressed publishing company then approached us and suggested turning it into a book! And that's precisely what happened. The book flew off the shelves like freshly baked bread and, a few weeks later, the second edition went into print. And we are thrilled to bits by a further example of successful communication. If you want to be one of the readers, that might be a first step …