CVJM makes bible-reading fun for kids.
Unlike many other German people's parties, the CVJM incorporates a "C" in its name, not just for traditional reasons but also because of its commitment and mission. The letters "J" (jung = young) and "M" (Menschen = people), in contrast, describe the target group: young people. The following question effectively constituted our briefing: How can we make precisely these young people enthusiastic about bible-reading again? Carrying the slogan "Liest du mich?" (Literally "Are you reading me?"), a simple bookmark winged its way to our addressees at the start of this short campaign. This is what it looked like.