New look HI-MACS® inspires architects throughout Europe
HI-MACS®, the Solid Surface material, manufactured by the Korean LG Hausys Group, is now an established concept for anyone who values high-quality design, exceptional materials and awe-inspiring architecture.
In the spirit of the new claim "Inspired by Architecture", we have given our previous communication tools a fresh and, above all, target group-orientated makeover. The look is now cleaner and reflects architects' ways of seeing things. The typographical elements adhere to a more precise hierarchical order, the use of coloured highlights is sparing and targeted to prioritise the large-scale architectural images.
In terms of content, a structured and conceptual "lifting" ensures that readers clearly understand when reading the different options that are possible with the mineral material: from high-quality kitchens, spa-style bathrooms, ultra-hygienic healthcare installations to spectacular façades.
The new reference and information brochures have been in use since the beginning of this year and challenge architects throughout Europe to create their next project with the material of possibilities.