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NEWSLETTER
June 2011
Hallo,
This summer Germany's women footballers will be trying to do what the men didn't manage to do back in 2010 in Cape Town, namely bring back the World Cup. This summer it is no less than winning the FIFA Women's World Cup again. We know quite a bit about winning ourselves, as we often have to deal with that in our company. We generally don't want to be World Champions, but rather develop strategies that then lead to the winning of market share, target groups, empathy or, best of all, all three at once. This claim is completely justified on our part, because you can confidently do without advertising that does not achieve its objective; no-one needs us to make the world more beautiful, but they definitely need us to achieve their objectives. Customers measure us by this every day and you can also do so, providing you don't already belong to the first group and are doing it already…
We'd like to present some of our newest concepts to you today. Some of them have already returned victorious from the playing field, others are still full of energy and just getting underway.
The spotlight is on the testimonials from Cacau, the German professional footballer, and two current German national women's players, Lira Bajramaj and Anja Mittag, who appear alongside the children in our campaign entitled "It's not a game" developed for World Vision. We wish the ladies every possible success in the World Cup in their home country and would like to thank Mr. Cacau from the bottom of our hearts for keeping VfB in the League with his goals in the dying moments. However, it is far more important to us that people in Germany hear the campaign message: because there are other important key concerns in the world alongside the most beautiful "side issue". That's why winning is just so crucial.
With this in mind: let the games begin! Best wishes from Schorndorf
Thomas Joussen and Peter Karliczek
CAMPAIGN
World Vision
Cross-media campaign
In parallel, World Vision will probably be the only aid organisation asking its target group to take its eyes off the football to direct its gaze towards another more important playing field. Three key players are enforcing this message: across the different media, Lira, Anja and Cacau talk about their past and ask for help for small children in difficult situations. The images in the "It's not a game" campaign show children being helped to turn a corner in by sponsorship. The campaign is being run alongside the FIFA Women's World Cup in all German cities on City Light posters and in inserts in a number of TV, lifestyle and sports magazines. Online Cacau, Lira and Anja make their appeals in brief clips and give extensive exclusive interviews about their own lives.
For more information visit www.das-ist-kein-spiel.de
Continued …
MORE CAMPAIGN PROJECTS
PRINT
Ikuma
Trade fair brochure
We don't wish to offend anyone, least of all our own customer IKUMA, by saying right here and now that glamour and elegance are not the first attributes that come to mind when thinking about terminals. These mostly tiny things perform great things, however, by allowing current to flow in trains, sports cars or machines - without having to reach for the soldering iron. People need these components in their millions ... which is jolly good. Or at least IKUMA thinks so. By the way, the new brochure provides you with your first terminal: as a bookmark.
We have given the products a "makeover" and have effectively presented them within the bright red IKUMA brand environment. The market has reacted euphorically, as has the customer, proving once again: happiness is to be found in the smallest details.
Bright red and brand new: www.ikuma.de
Continued …
MORE PRINT PROJECTS
PRINT
LG Hausys
Brochures + Re-Design
HI-MACS®, the Solid Surface material, manufactured by the Korean LG Hausys Group is now an established concept for anyone who values high-quality design, exceptional materials and awe-inspiring architecture. In the spirit of the new claim "Inspired by Architecture", we have given our previous communication tools a fresh and, above all, target group-orientated makeover. The look is now cleaner and reflects architects' ways of seeing things. The typographical elements adhere to an even more precise hierarchical order, the use of coloured highlights is purposefully sparing and targeted to give the large-scale architectural images centre stage.
In terms of content, a structured and conceptual "lifting" ensures that readers clearly understand the different options that are possible with the mineral material: from high-quality kitchens, spa-style bathrooms, ultra-hygienic healthcare installations to spectacular façades.
The new reference and information brochures have been in use since the beginning of this year and challenge architects throughout Europe to create their next project with the material of possibilities.
CORPORATE DESIGN
Fohhn
Exibition Stand
It is no secret to those in the know that Fohhn sound systems send perfect sounds to discerning ears. From the World Expo 2010 in Shanghai to the Pope's open-air visit in Portugal, from diverse auditoria to football stadiums, Fohhn sounds…perfect. Visitors to Prolight + Sound in Frankfurt were able to see Fohhn above all. And read about them. The architecture of the stand was designed by our friends from the Stuttgart-based IF-group, and the entire stand graphics and wording came from us: cryptic and at the same time informative, but above all so cleverly designed that, on the one hand, it worked from close-up and from afar and, on the other hand, provided the very best navigation in terms of umbrella brands, product ranges and individual products.
Fohhn knew even after the first day that the exhibition had been a great success. Sounds good, we think.
MORE CORPORATE DESIGN PROJECTS
For once, we want to keep the words to a minimum and above all let the good design speak for itself.
Therefore, presenting in turn:
Corporate Design for Kleider&Schrank, probably the coolest second-hand shop under the sun. Smart details: for instance, the sophisticated look with the precious crown is simply stamped onto paper bags.
The Teatro Zanni produces quality theatre, even if sometimes only in front of (too) small an audience. That has to change. Possibly with its new look: best sorted and with real leather in the main role.
Achim Ritter is an outstanding architect and, as such, he has always been involved with property. He now has a second string to his bow after setting up Immobilien-Kontor alongside his architecture firm. All in all it looks much better now.
Rosenbach is a small, quality interior design company in Bad Ems, run by a friendly family of interior architects. With this expertise, the company should look better than it has to date. And another thing: a new range of children's furniture is about to be launched under the ROMY brand we developed.
